Private Label Cleaning Wipes Guide
Introduction
Starting your own wet wipes brand is one of the fastest-growing opportunities in the hygiene and personal care industry. With increasing demand for baby wipes, toilet wipes, and cleaning wipes, many entrepreneurs and distributors are entering this market.
Whether you are a wholesaler, retailer, or new brand owner, this guide will walk you through the key steps to launch your own wet wipes brand successfully.
Step 1: Choose Your Product Type
Before starting, you need to decide what kind of wet wipes you want to sell.
Popular categories include:
Baby wipes
Flushable toilet wipes
Antibacterial wipes
Makeup remover wipes
Kitchen cleaning wipes
Pet wipes
Tip：
If you’re targeting international markets, flushable toilet wipes and baby wipes are currently the most in-demand categories.
Step 2: Define Your Brand Positioning
Ask yourself:
Who is your target market? (supermarkets, online, wholesale)
Are you positioning as premium or budget?
Do you want eco-friendly or skin-care focus?
Example positioning:
“Gentle & Safe for Sensitive Skin”
“3X Thicker & More Durable”
“Eco-Friendly & Flushable”
Step 3: Find a Reliable Wet Wipes Manufacturer
Choosing the right manufacturer is the most important step.
Look for:
✔ Own factory (not trading company)
✔ OEM / private label experience
✔ Stable quality control
✔ Flexible MOQ
✔ Export experience
A professional manufacturer will support you with:
Product development
Packaging design
Sampling
Mass production
Step 4: Customize Your Product (OEM)
This is where your brand becomes unique.
You can customize:
Packaging design(logo, color, size)
Wipe size & thickness(e.g. 150×200mm)
Fabric type(spunlace, biodegradable)
Formula(alcohol-free, EDI purified water, fragrance)
Features(flushable, antibacterial, hypoallergenic)
Tip：
Strong selling points like EDI purified water and 0% irritation can greatly improve your product competitiveness.
Step 5: Design Your Packaging
Your packaging directly affects sales.
Key elements:
Clear product name (e.g. Flushable Toilet Wipes)
Key benefits (3X thicker, gentle, safe)
Visual appeal (clean, fresh, professional)
Language (English for export markets)
For e-commerce:
White background images
Lifestyle scenes
Clear feature icons
Step 6: Calculate Cost & MOQ
Before launching, understand your cost structure:
Product cost (EXW / FOB)
Packaging cost
Shipping cost
Minimum Order Quantity (MOQ)
Many manufacturers now support:
Low MOQ for startups
Flexible customization
Step 7: Test Samples Before Production
Always request samples before placing bulk orders.
Check:
Thickness & softness
Smell
Moisture level
Packaging quality
This step helps avoid costly mistakes.
Trend tip：
Short videos (TikTok) are very effective for wet wipes products.
Why Choose Us as Your OEM Wet Wipes Manufacturer
We are a professional wet wipes manufacturer with our own factory in China, providing full OEM & private label services.
We offer:
✔ Full customization (formula + packaging)
✔ Stable quality & competitive price
✔ Fast sampling & production
✔ Export experience (Southeast Asia, Middle East)
✔ Support for startups & bulk buyers
Get Started Today
Looking to start your own wet wipes brand?
We can help you from idea to finished product.
Contact us now to get:
Free consultation
Product suggestions
Sample support
Competitive quotation
